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The fifth dentist caved, and now they're all recommending Trident?

Rachel is running into Ross's apt where everybody have already gathered for poker, with words:

- Hi. Guys, guess what?
Chandler trys to guess:
- The fifth dentist caved, and now they're all recommending Trident?

Trident is a gum. What is the story with a 5th dantist?


Comments

  1. Реклама :) http://www.youtube.com/watch?v=xAVALXH9nxU

    ReplyDelete
  2. Fantastic! That seems to be it! The joke is sure based on this ad.

    ReplyDelete
  3. It's actually more likely that the ad was based on the joke! The Warner-Lambert Company, makers of Trident sugarless gum, commissioned a market research firm to survey dentists in July 1976. The question was: sugared gum, sugarless gum, or no gum at all?

    Out of 1200 dentists surveyed, sugarless gum won by about 85%, the next option was NO GUM AT ALL.

    Trident didn't publish this though, they just said '4 out of 5 dentists recommend sugarless gum for their patients who chew gum'. It was implied that the other doctor didn't care which kind of gum they chewed, not that some doctors were against gum-chewing. It is kind of a classic example of lying with statistics!

    Anyway, Friends pointed out the fifth doctor's choice back in 1995, and I think the squirrel ad came much later, when Trident decided to drop the health option and try to attract people by being funny. Friends did a much better job of being funny, I think.

    ReplyDelete
    Replies
    1. True. If I got it right the ad above was done in 2002:
      http://vimeo.com/43920762
      And the episode aired almost a decade before the commercial. So my guess is that that dentist research was promoted very well. Unfortunaly I didn't find the original ad from 70ies on YouTube. But I did find an update for 2002 ad:
      http://www.youtube.com/watch?v=kEKlhl4NPLk
      I actually expected a change of a finale. But never happened. Friends writers are indeed more humorous than the Trident ones.

      Delete
  4. Yes, you have to be an old-timer to remember the rapid-fire disclaimer: "4 out of 5 dentists surveyed recommend sugarless gum for their patients who CHEW gum." It is committed to memory from seeing it constantly back in the '70s and '80s. LOL

    ReplyDelete

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